Why International Expansion Is the Next Big Step

If your Amazon sales are stable and you’re looking for the next growth lever, it’s probably time to think globally.

The US remains Amazon’s largest and most competitive marketplace — but Europe (Amazon EU) offers access to over 400 million customers across multiple countries with distinct buying behaviors, regulations, and languages.

Going international can unlock powerful revenue opportunities. But it also comes with operational complexity, logistical hurdles, and regulatory demands that many sellers underestimate.

At Resulut, we help brands expand across borders with a clear strategy and full operational support. Here’s what you need to know before going global.

Why Sellers Expand to the US or EU Marketplaces

✅ United States (Amazon.com):

  • Largest Amazon market globally

  • High demand across almost all categories

  • Ideal for scaling DTC brands fast

  • Access to Prime’s vast customer base and advanced ad tools

✅ European Union (Amazon.de, .fr, .it, .es, .nl, .se, etc.):

  • Less saturated in certain niches

  • Buyers rely more on product detail and social proof

  • Pan-European FBA simplifies multi-country logistics

  • Stronger opportunities in wellness, eco-products, and niche hobbies

Both regions have massive potential — the key is knowing which fits your product, capacity, and goals.

The Core Challenges of Selling Internationally on Amazon

📦 1. Logistics and Fulfillment

  • FBA Export vs. Local FBA: Should you ship globally from one warehouse or store inventory locally?

  • Duties, taxes, and shipping delays can catch sellers off guard.

  • Pan-EU FBA allows automated distribution across Europe but requires VAT registration in multiple countries.

🌍 2. Compliance and Legal

  • Product restrictions vary by region (especially in food, cosmetics, electronics).

  • You may need CE marking, language translations, or country-specific labeling.

  • VAT and EPR (Extended Producer Responsibility) rules apply in EU.

💳 3. Payments and Currency

  • Amazon pays in local currencies. Exchange rates and bank fees can cut into profits.

  • Tools like Payoneer or Wise can help reduce friction here.

🛒 4. Cultural and Language Barriers

  • Product descriptions, tone, and visuals must be localized — not just translated.

  • EU buyers are more detail-focused and price-sensitive in many categories.

  • In Germany and France especially, poorly localized listings = low trust.

How to Prepare for Cross-Border Selling

Here’s how we recommend getting ready:

🔹 Market Selection: Choose based on demand, competition, and ease of entry
🔹 Tax & Compliance Setup: Register for VAT (EU) or EIN (US if needed)
🔹 Listing Localization: Professional translation + cultural adaptation
🔹 Logistics Planning: Decide between global FBA export or local fulfillment
🔹 Pricing Strategy: Account for fees, shipping, taxes, and currency conversion
🔹 Customer Service: Prepare to support inquiries in local languages (or outsource it)

This isn’t something to rush — it’s a structured process with real business impact.

Our Process: How Resulut Helps Brands Go Global

We offer full-service support for sellers expanding to the US and EU markets:

✅ Marketplace research: Opportunity analysis for your product in each country
✅ Listing localization: Native-language content written for conversion, not just compliance
✅ FBA strategy: Set up warehousing, shipping plans, and compliance registrations
✅ Ad campaigns: PPC setup in local marketplaces with custom keyword research
✅ Ongoing monitoring: Market-specific optimization and local regulation updates

Whether you want to test one country or scale across 10, we build a roadmap that makes it happen smoothly.

Common Mistakes to Avoid in International Selling

🚫 Relying on machine translation for listings
🚫 Using US pricing without adjusting for taxes and fees
🚫 Ignoring local product regulations (especially in Germany and France)
🚫 Treating all EU markets the same — they’re not
🚫 Underestimating the paperwork and timelines

Avoiding these mistakes can save you months of delays and thousands in lost potential.

Ready to Expand? Let’s Talk.

International expansion isn’t just for big brands. With the right strategy and partner, even small sellers can scale globally — faster than you think.

At Resulut, we help clients navigate the complexity so they can focus on what matters: growing revenue and building a trusted global brand.

📩 Thinking about launching in the US or EU?

Contact Us