Why Every Amazon PPC Campaign Needs a Health Check
Amazon PPC isn’t a “set it and forget it” game. Over time, even well-built campaigns can drift off course — budgets bleed, keywords underperform, and wasted spend creeps in unnoticed.
That’s where a PPC audit comes in.
Just like you wouldn’t drive thousands of miles without checking your engine, you shouldn’t keep scaling ad spend without examining what’s working — and what’s silently hurting your profits.
At Resulut, we run audits to uncover the good, the bad, and the hidden opportunities in your Amazon ads. Here’s how we do it — and why you should, too.
What Is a PPC Audit (and What It’s Not)
A PPC audit is a structured, deep-dive evaluation of your advertising performance — not just a quick glance at ACOS.
It’s not about blaming or overhauling everything. It’s about finding clarity, prioritizing actions, and aligning your ad strategy with your business goals.
We look at:
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Campaign structure
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Keyword performance
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Bidding strategy
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Targeting logic
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Budget allocation
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Negative keywords
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Placement data
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Conversion metrics
And we translate it into clear, actionable steps.
Key Areas We Analyze in Every Amazon PPC Audit
🔹 1. Campaign Structure
Are your campaigns organized for control and clarity? Or are they a mess of mixed match types, product groupings, and duplicated targets?
A clean structure = better performance tracking and smarter optimization.
🔹 2. Keyword Efficiency
Which terms drive profitable traffic — and which ones are just wasting spend?
We review:
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Exact vs phrase vs broad match balance
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Non-converting high-spend terms
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Branded vs non-branded segmentation
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Search term reports for hidden gems
🔹 3. Bids and Budget Allocation
Overspending on underperforming keywords? Underspending on high-opportunity targets?
We analyze bid levels, pacing, dayparting (if applicable), and suggest reallocation strategies.
🔹 4. Targeting and Audience
We evaluate product, category, and audience targeting to spot overlap, gaps, and wasted impressions.
With Sponsored Display becoming more powerful, targeting is no longer just about keywords.
🔹 5. Placement and Ad Type Performance
We dig into where your ads actually show — and how they perform by placement (top of search vs rest of search vs product pages).
Spoiler: many accounts overpay for top-of-search placement without realizing it.
🔹 6. Negative Keywords & Controls
A lack of negatives = wasted spend.
We identify irrelevant terms that keep triggering your ads and recommend exclusions to boost efficiency.
When Should You Run a PPC Audit?
Here are signs it’s time for a health check:
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Your ACOS is creeping up
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Sales are plateauing but spend keeps rising
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You’re launching new products
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Your campaign structure has grown chaotic
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You’ve never done one before (yes, that’s a reason!)
We recommend running a full PPC audit every 3–6 months, or any time before scaling ad spend significantly.
What You Get from a Resulut Audit
We don’t just drop a spreadsheet in your inbox.
Our audit deliverables include:
✅ A campaign performance scorecard
✅ A list of optimization priorities
✅ Strategic recommendations by ad type
✅ A “quick wins” section to boost performance immediately
✅ A 30–60 minute strategy call to walk through the results
And if you want ongoing support, we can implement all fixes for you — or coach your team on how to do it right.
Audit vs. Ongoing Management: Which Do You Need?
If you’ve already got a team managing ads in-house, an audit gives you a clean outside perspective.
If no one’s actively optimizing, a one-time audit won’t fix broken campaigns forever — but it’s the best place to start.
Our approach is flexible. You choose what works:
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One-time audit
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Quarterly check-ins
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Full-service management
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Coaching & consulting support
Ready to Fix What’s Not Working?
PPC audits aren’t about proving someone did it wrong. They’re about making smart decisions faster — with clarity, not guesswork.
Let us take a look under the hood and show you where your ad dollars can go further.
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